Ads.txt is a standard industry text file in the digital advertising sector that allows publishers to declare which companies are authorized to sell their online advertising inventory.
Why is it important to keep the ads.txt file updated?
Keeping the ads.txt file updated is crucial to accurately reflect current advertising relationships. The advertising industry is dynamic, and authorized networks may change over time.
Our partners regularly check if their directives are present in your ads.txt file to ensure they are authorized to display ads on your sites. In case of absence, they will avoid serving ads, which will inevitably have a negative impact on your revenue. The more missing lines, the greater the negative impact.
We recommend checking the status of your site regularly. If you see "Update your ads.txt," we suggest updating it as soon as possible.