A CMP, or Consent Management Platform, is a tool designed to manage user consent regarding the collection and use of their personal data on websites. This tool is particularly important in regions subject to privacy regulations such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States.
The main function of a CMP is to allow users to transparently control what type of data is collected by a website and for what purposes. Users can choose to give or deny their consent, thereby providing greater control over their online privacy.
What happens if my site goes online without a CMP?
HBAgency will not allow the display of ads in areas affected by GDPR without a CMP. In areas affected by CCPA, only non-personalized ads will be shown.
This could have a negative impact on performance, so contact the HBAgency team before publishing the site without a CMP.
I don't have European traffic; do I still need a CMP?
Yes, it may be necessary to implement a CMP even without European traffic, as other jurisdictions, such as California in the United States, have privacy laws (such as CCPA) that require user consent management for the collection of personal data. A CMP helps ensure compliance with such regulations by allowing users to control consent for the management of their data.
Do my users have to consent every time they visit the site?
No, users need to consent only once every 30/40 days, depending on the CMP configuration.
Can we customize the CMP popup?
Yes, please feel free to contact us for more information.