The standard formats have IAB standard dimensions (300x250, 728x90, 160x600, etc.) and are placed within the web page at a location chosen by the publisher based on the tag's position.
To create a new standard placement, after logging into the hbagency platform, go to:
Placements -> New Placement -> Display Format
To ensure the Cumulative Layout Shift (CLS) with this type of banner, use our CSS. Visit the following page https://hbagency920.zendesk.com/hc/it/articles/14837437760029-CLS for further information.
We recommend placing the ads in highly visible positions. Here is the range of available standard formats:
- In Article (300x250, 640x480, 640x360, 336x280) - responsive format suitable for both Desktop and Mobile resolutions. On Desktop, the dimensions are:
300x250, 640x480, 640x360, 336x280
On Mobile, the dimensions are:
300x250, 320x100, 320x50 - Medium Rectangle (300x250) - suitable for both Desktop and mobile resolutions
- Half Page (300x600) - suitable for both Desktop and mobile resolutions
- Wide Skyscraper (160x600) - responsive format suitable for both Desktop and Mobile resolutions. On Desktop, the size is 160x600, on Mobile, the size is 300x250
- Skyscraper (120x600) - responsive format suitable for both Desktop and Mobile resolutions. On Desktop, the size is 120x600, on Mobile, the size is 300x250
- Leaderboard (728x90) - responsive format suitable for both Desktop and Mobile resolutions. On Desktop, the size is 728x90, on Mobile, the size is 300x250
- Billboard (970x250) - responsive format suitable for both Desktop and Mobile resolutions. On Desktop, the size is 970x250, on Mobile, the size is 300x250
- Mobile Leaderboard (320x100) - Format only for Mobile